Lakeland Leisure Estates

Craft CMS Multi-Site / Brand Identities & Tone of Voice / Site Search Optimisation & Advanced Booking Integrations

The Client

Family-owned hospitality company with 20+ years of experience

Lakeland Leisure Estates (LLE) develop and operate holiday and leisure parks with caravans, lodges and park homes in some of the most attractive areas of outstanding natural beauty in the UK as well as Malaga, Spain. In addition, they run inland and coastal marinas and sell narrowboats throughout the UK. Over the past few years, Cumbria-based digital agency Verse has acted as their strategic agency partner to develop and grow LLE's key brands, including:

Yorkshire Dales:
Long Ashes Park – Lodge and Caravan Park
The Gamekeeper's Inn
Long Ashes Pure Spa

Malaga, Spain:
La Bella Vista Holiday Park


Staffordshire:
Great Haywood Marina

North Wessex Downs:
Hungerford Marina

Snowdonia National Park, Wales:
Deganwy Marina

Inland Marinas and boat sales:

Lakeland Leisure Boat Sales
Essex: Roydon Marina Village
Cheshire: Tattenhall Marina in Cheshire
Cotswolds: Saul Junction Marina

The Challenge

With a large number of interconnected business entities and sites, Verse was tasked to sharpen LLE's branding across its offerings and give the organisation a unified Tone of voice for all its communications. By creating a unified look and feel across the company's portfolio and by improving the usability and discoverability of the sites, Verse was able to help LLE grow its market penetration and create a seamless, user-friendly customer experience.

“Every bit of advice has been invaluable and has helped us achieve what we wanted to.”
Eleanor Parker
Senior Marketing Manager, Browsholme Hall, Lakeland Leisure Estates

The Solution

Verse's speciality solution of a multi-site was key to creating a system that is easy to maintain and connect as well as future-proof. The benefits of our solution include:

A single source of truth: LLE can manage all its assets and content pieces centrally through one user-friendly platform – from boat stock and blog posts to job postings.

A bespoke availability search and API-connected Guestline booking integration ensured staff can automate administrative tasks and allocate more time to creating memorable experiences for visitors.

Benefits of a multi-site system

Our Content Management System (CMS) of choice is Craft – a flexible, user-friendly system for creating custom digital experiences on the web and beyond. Get in touch with our experts to learn what Craft could do for your business >

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