Pure Morzine

Bespoke Craft CMS site to digitally transform a thriving hospitality brand

Design / Architecture


Rick and Charlotte, the couple behind the self-catering ski chalet business in Morzine had experienced rapid recent growth. Taking all bookings by phone, they were struggling to keep up with demand. To set them apart from a highly competitive market, they needed a great looking website integrated with a booking system to transform their digital presence and sustainably support their growing venture.


Using Craft CMS, the Pure Morzine site we created is dynamic, clean and has great usability. Bespoke user journeys show off their chalets and apartments at their best, using Rick’s incredible photography and smooth transitions.

The site build also included integration with Sirvoy booking system and a bespoke filtering system. Customers can now choose add ons for skiing packages, use the availability checker across all apartments and filter by stay length, number of guests and date of arrival all in one place.

Craft CMS also has a multi-language translation tool built in that returns higher quality results than Google Translate. Now for both French, British or bi-lingual customers, reading the site in your chosen language is a breeze.


Pure Morzine now has a website fit for a growing, thriving business that also makes use of their perfect photography.

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