Using video on your website

We are being asked more and more frequently to implement video content into our client’s sites, which is fantastic. When video content is implemented effectively it can be extremely beneficial to our client, the end-user, as well as positively impacting the way their website works overall.

Once we tell a client it is possible, their normal assumption is that the video will be hosted on their website using the content management system that we’d provided them with (normally ExpressionEngine), however, although this is possible, it’s not normally what we recommend. There are a few reasons for this:

Most of these points mean it can be very time consuming to host these yourselves, fortunately, there are a few services out there that can do all of this for you and make it very easy to embed on your website.

We generally recommend using Vimeo, simply because it’s free (unless you want to customise the player), really simple to use, supports all browsers and devices and its player looks elegant enough to fit in with most of our clients’ website designs. You also have the option of upgrading to a Vimeo Pro account for a small fee. Doing so, allows you to remove Vimeo’s logo from the video player and also enables you to change the players colour, meaning it’ll fit perfectly in with your company brand colours.

Granger’s International recently produced an amazing video with Ben Saunders (the British polar explorer and endurance athlete). We then worked with them so that they could embed this video into the main area of their homepage, which really brings the page to life.

You can view the video in action on their homepage here: 


Here is another site we’ve built utilising video.


Ready to take the leap? Let's go